PopupGenius vs Klaviyo
Klaviyo forms or PopupGenius? Often both
If all you need is a signup form, Klaviyo’s forms are included in its free plan, and its AI form builder matches your brand from your site’s address. You may not need anything else. PopupGenius is for the popups a signup form is not: on Shopify, an offer whose button adds the product to the cart at the price the popup showed. It sends no email, so Klaviyo keeps doing that.
PopupGenius free plan, on Shopify or your website: one popup, 500 views and 20 AI credits a month, with a small badge. No card.
PopupGenius and Klaviyo, side by side
Every Klaviyo fact links to the page it comes from, read on . Prices change, so follow the link before you decide.
| What | PopupGenius | Klaviyo |
|---|---|---|
| Free plan | Yes, and it does not expire: 1 popup, 500 popup views and 20 AI credits a month, with a small PopupGenius badge. No card. | Yes: up to 250 profiles and 500 emails a month, with web forms included. Source: klaviyo.com/pricing |
| Sends email | No. It collects the addresses: download them as a CSV file, or have each new one forwarded to the tool you send from. On Shopify each signup is also saved as a Shopify customer subscribed to email marketing. | Yes: email, SMS and more. On Shopify, Email is $20/month for 251–500 contacts. Source: Klaviyo’s Shopify listing |
| AI design | Describe the popup, or start from a template. It is built in your site’s colors and fonts, and you change it by typing in a chat. | An AI form builder that creates a signup form from your website’s address, in your brand’s colors, fonts and logo. Source: klaviyo.com, AI form builder |
| What the popup is for | Email signups, and on Shopify, the popup button adds the product to the cart, and checkout charges the price the popup showed. | Signup forms that grow your Klaviyo lists. Source: klaviyo.com, web forms |
| Cart targeting | Cart total or a product in the cart, on paid Shopify plans. | Show a form by total cart value, number of items or specific products. Source: Klaviyo help, cart-based forms |
| A/B tests | A/B variants on every paid plan, from $9.99/month. | Up to seven variations of a signup form. Source: Klaviyo help, form A/B tests |
| Shopify App Store | Listed, with no reviews yet. | Rated 4.7 stars from 3,412 reviews. Source: Klaviyo’s Shopify listing |
When Klaviyo is the better choice
- All you need is a signup form
- Klaviyo’s forms come with its free plan and feed its lists and flows directly. Adding another tool for that alone is paying twice.
- You want the form and the email in one place
- The form, the welcome flow and the campaigns live in one Klaviyo account. PopupGenius sends no email.
- You want reviews to lean on
- Klaviyo has thousands of Shopify reviews. PopupGenius is new and has none yet.
When PopupGenius fits better
- The popup should sell, not only subscribe
- On Shopify, a PopupGenius button adds the product to the cart and applies the popup’s price as an automatic discount, so checkout, Shop Pay included, charges what the popup said. Set up an upsell popup at add to cart
- You change popups by typing
- Ask for a different headline, color or offer in the chat and the preview updates. Edits to a live popup stay a draft until you click Update. How the popup builder works
- You want the popup off your email bill
- PopupGenius is priced by popup views, not by contacts, so an upsell popup does not grow what your email tool charges for.
Start free, pay when the popup has a job
The free plan is not a trial that runs out. It stays free, with one popup and a small badge on it.
Free
$0.00/mo
1 popup with 1 step, 20 AI credits and 500 popup views a month, with a small PopupGenius badge on the popup. Upgrade when you need more.
Starter
$9.99/mo
- 5,000 popup views a month
- 100 AI credits a month
- Unlimited popups and steps
- No PopupGenius badge
Growth
$19.99/mo
- 25,000 popup views a month
- 300 AI credits a month
- Unlimited popups and steps
- No PopupGenius badge
Pro
$39.99/mo
- 100,000 popup views a month
- 900 AI credits a month
- Unlimited popups and steps
- No PopupGenius badge
Every paid plan includes unlimited popups, unlimited steps and A/B variants, translations, and no PopupGenius badge. You pick one inside the app when the free plan runs out; there is nothing to choose now.
Questions about Klaviyo and PopupGenius
- Does PopupGenius replace Klaviyo?
- No. PopupGenius sends no email. Keep Klaviyo for the list, the flows and the campaigns, and use PopupGenius for the offers you show on the site.
- Do PopupGenius signups reach Klaviyo?
- Each new signup can be forwarded to another tool as it arrives, or downloaded as a CSV file. On Shopify it is also saved as a Shopify customer subscribed to email marketing. How Klaviyo picks those up depends on your Klaviyo sync settings, so test with one address first.
- Can both run on the same store?
- Yes. Give each one its own job, say Klaviyo’s form for signups and PopupGenius for offers, and set the triggers so a visitor never sees both at the same moment.
- Are Klaviyo’s forms really free?
- Web forms are part of Klaviyo’s free plan, which covers up to 250 profiles and 500 emails a month. Past that, Klaviyo charges by profiles.
Try it next to Klaviyo, free
The free plan does not run out, so you can build the popup and compare before you switch anything off.
Other comparisons: Privy · OptinMonster · Justuno